Business Ethics
Analyze an ethical dilemma and recommend a course of action.
Overview
Analyze an ethical dilemma and recommend a course of action.
2027 Topic
Data privacy responsibilities of a global ed-tech startup.
Format
Team of 2-3. Written case plus a live presentation.
Competition Brief
Scenario
Pharmaceutical company marketing dilemma
You are the marketing head at a pharmaceutical company. Your team discovers that one of your best-selling supplements has misleading health claims on the label — not illegal, but ethically questionable. Pulling it would cost the company ₹2 crore. Your CEO wants to keep it on shelves until the next label refresh cycle (18 months).
Must include
- Identification of all stakeholders affected
- Analysis of the ethical conflict (profit vs. consumer trust)
- 3 possible courses of action with pros/cons
- Your recommended decision with justification
- How you would communicate the decision internally and externally
Presentation Time
Plan your delivery around these timings. Judges enforce them strictly.
Presentation
7 minutes
Q & A
3 minutes Q&A with judges
Prep
Arrive 15 minutes before your slot for setup
Judging Rubric
Total score is weighted across the criteria below. Train where the points are.
Preparation Tips
- Cite ethical frameworks
- Consider all stakeholders
- Acknowledge trade-offs