Presentation
Business Plan
Develop a comprehensive business plan for a new venture.
Overview
Develop a comprehensive business plan for a new venture.
2027 Topic
Launch a sustainable consumer brand for an emerging global market.
Format
Submit a written plan (20 pages max), then present to judges.
Competition Brief
Scenario
TiffinBox — a cloud kitchen startup
You are launching TiffinBox in Tier-2 Indian cities targeting college students and working professionals.
Must include
- Executive summary
- Market research & target demographic
- Revenue model (subscription vs. per-order)
- Startup cost breakdown & funding ask
- 3-year financial projections
- Competitor analysis (Swiggy, Zomato, local dabbawallas)
- Go-to-market strategy
Presentation Time
Plan your delivery around these timings. Judges enforce them strictly.
Presentation
7 minutes
Q & A
3 minutes Q&A with judges
Prep
Arrive 15 minutes before your slot for setup
Judging Rubric
Total score is weighted across the criteria below. Train where the points are.
Market Opportunity & Research20%
Business Model & Strategy20%
Financials & Projections20%
Innovation & Feasibility15%
Written Plan Quality10%
Presentation & Q&A15%
Preparation Tips
- Validate with real customer interviews
- Include 3-year financials
- Address regulatory needs
- Rehearse pitch timing