Presentation
Social Media Strategies
Build a social-media strategy for a given client.
Overview
Build a social-media strategy for a given client.
2027 Topic
Grow an artisan cooperative's global Instagram presence to 100k.
Format
Team of 2-3. Strategy document plus a live pitch.
Competition Brief
Client
GreenNest — a sustainable home décor brand
GreenNest sells eco-friendly furniture and plants online. They have ₹5 lakh/month for social media and zero current following.
Must include
- Platform selection with justification (which platforms and why)
- 30-day content calendar
- 3 sample post mockups with captions and hashtags
- Influencer/creator partnership strategy
- Paid ad plan (budget breakdown)
- KPIs and how you'll measure success at 3 months and 6 months
Presentation Time
Plan your delivery around these timings. Judges enforce them strictly.
Presentation
7 minutes
Q & A
3 minutes Q&A with judges
Prep
Arrive 15 minutes before your slot for setup
Judging Rubric
Total score is weighted across the criteria below. Train where the points are.
Audience & Insight20%
Content Strategy25%
Platform Fit & Calendar20%
Measurement & KPIs15%
Presentation & Q&A20%
Preparation Tips
- Pick platform-native formats
- Show a content calendar
- Define success metrics